Targeted Mobile Advertising Podcast

Today’s podcast will cover mobile advertising case studies. We will take an in-depth look at how some companies have implemented an effective mobile advertising campaign as well as expose areas for improvement. There are three concepts I want you to remember while developing a mobile advertising campaign. Community, Conversation, and Concessions. All of these elements […]

Mobile Advertising Usage

As technology and Web 2.0 continues to provide a utopia for Internet marketers, it comes as no surprise that we are seeing innovation flourish amongst developers. Internet marketing professionals need to begin finding ways to use these incredible tools in order to better connect with mobile consumers. Here are 3 creative ways in which marketers […]

Why JC Penny & Target Will Trump Their Competitors

Mobile couponing is still in its infancy and has already destroyed its printed counterpart. According to the Mobile Marketing Association, “A recent report by ABI research states that 63 percent of consumers feel a coupon is the most valuable form of mobile marketing.” This is probably why JC Penny and more recently Target have decided […]

The Conversation Prism By Brian Solis

Version 2 of Brian Solis and JESS3’s Conversation Prism is now available! This graphic can be used to explain how social media has altered marketing, advertising, and public relations forever. As a business owner you can no longer ignore social media and write it off as “a waste of time” or “something only teenagers do.” […]

Full Sail Student Branding Society Inaugural Meeting

On July 1, 2010, the Student Branding Society at Full Sail University held its inaugural meeting. There were 30 members present as keynote speaker Laura Gainor from Comet Branding presented her incredible story about how she landed her dream job by utilizing social media. Laura Gainor’s presentation is responsible for guiding my life’s vision […]

Digital Couponing Is Big Business

As a branding enthusiast, gathering studies that prove that consumers are more willing to forsake a brand for a better price is rather nerve racking. Unfortunately, research has proven (especially in a recession) that consumers are more loyal to the bottom line then they are the brand. Even the location in which consumers shop is […]