Marketing professionals are always hunting for the newest and greatest research reports that can help them build their case for adopting their proposed campaigns. Trying to convince clients to spend resources on a video series, ebook or guest blogging is difficult when they’ve been accustom to hearing, “I’ll get you on the first page of Google in a month,” from all the black hat cowboys known for their fly-by-night gaming tactics. The truth is the Internet marketing industry has changed and continues to change daily. Content marketing is the strategy that works. This doesn’t mean that SEO, email and social media don’t work – they are simply part of the holistic content marketing approach that gets results without forfeiting your brand’s integrity.
New Shiny Object.
The new toy available for marketers to utilize to help promote corporate and personal brands online is Listly. Who doesn’t love lists?
Readers love lists. When writing headlines, consider using “Top 10 List” to grab a significant increase in CTR, page views and social sharing. It’s science – do the research.
Anyways, the geniuses at List.ly know the popularity of lists and have harnessed the power of lists in their new web app and social network. I highly recommend using this platform as part of your personal brand thought leadership strategy. It allows you to contribute to lists similar to how Quora allows you to answer questions for authority building. You can create an original list and embed it on your blog for content curation and social sharing is a click away.
The Best Content Marketing Research Available.
The Content Marketing Institute put this tool and strategy into practice recently when they created a list and repurposed it on their blog. The list continues to climb exponentially in views and I am willing to bet will be the source of significant increase in reaching the network’s critical mass for business growth.
Here is a list of Content Marketing Research worth bookmarking and sharing with your clients: