Each semester, DeVry University – Orlando Campus provides their students with an incredible opportunity for professional development. The Career Services Department hosts Portfolio Week that brings in guest speakers to discuss pertinent topics to career development. The week concludes with the spotlight on the participating students showcasing their digital portfolios to industry experts for critique. […]
While attending a networking luncheon recently, several small business owners asked me, “Is social media really worth spending time and money on? Does the average small business really increase the bottom line by participating on Twitter and Facebook?” Three years ago, this question would have shocked me, but after serving several years as a strategist […]
Digital content is the fuel behind every successful lead generation campaign. As a contractor for iQuarius Media, I helped create a truly remarkable brand called H2Gross – People Dedicated to Cleaning Gross Water. This video showcases a snap shot of the lead generation campaign we implemented on behalf of the client. I explain how we would guide our target audience through the customer buying journey closer to the point of purchase.
Payment can be made in many ways. Sometimes you pay with your time. Other times you pay with your talent. Most of the time you pay with your treasure. But when exchanging online, you pay with content! That’s right, content is the currency online. –Tweet This! When produced correctly, content embodies your time, talent and […]
Earlier this week I was attempting to define my life’s work to a few family members. I thought my answer was straight forward; short and simple yet detailed. I proclaimed, “With a foundation of servant leadership principles, I help the American youth unearth their personal brands and share those brands through content marketing.” Quickly realizing […]
The best way to build thought leadership and solidify your personal brand in the minds of your target audience is to implement content marketing strategies. By developing valuable content for your community to consume and pass along to others, you are increasing your findability and authority in your space. The more niche the better! The […]
Marketing professionals are always hunting for the newest and greatest research reports that can help them build their case for adopting their proposed campaigns. Trying to convince clients to spend resources on a video series, ebook or guest blogging is difficult when they’ve been accustom to hearing, “I’ll get you on the first page of […]