Professional networking can be intimidating but it doesn’t have to be. Here are a few talking points and resources from my presentation to the University of Central Florida Chapter of the American Marketing Association. Joined by Ken DeGilio, fellow Course Director and Brand Coach and hosted by Ken Cossin, President of the Orlando AMA. Ice Breaker Exercise […]
Influence: The Psychology of Persuasion (Harper Business; Revised edition, 2006)
The 22 Immutable Laws of Branding (HarperBusiness, 2002)
A good leader inspires people to have confidence in their leader. A great leader inspires people to have confidence in themselves.
The Brand Called You (McGraw-Hill Education, 2008)
Promote Yourself (St. Martin's Griffin, 2014)
Reinventing You (Harvard Business Review Press, 2013)