Business Model You by Clark, Osterwalder, Pigneur (Wiley, 2012)
Book Yourself Solid Illustrated by Michael Port & Jocelyn Wallace (Wiley, 2013)
Ditch. Dare. Do! by William Arruda & Deb Dib (Trades Mark Press, 2013)
Career Distinction by William Arruda (Wiley, 2007)
A brand is no longer what the company says it is. It’s what the customers tell each other it is.