Influence: The Psychology of Persuasion (Harper Business; Revised edition, 2006)
The 22 Immutable Laws of Branding (HarperBusiness, 2002)
A good leader inspires people to have confidence in their leader. A great leader inspires people to have confidence in themselves.
The Brand Called You (McGraw-Hill Education, 2008)
Promote Yourself (St. Martin's Griffin, 2014)