4 Important B2B Content Marketing Statistics to Tweet Home About

I recently read a compelling explanation of content marketing on CopyBlogger.com that said:

Content marketing is media content that doesn't look like marketing but functions as marketing.

I tend to agree with this perspective of my craft. Really, anything that helps inform clients that the world of marketing has changed and they must embrace being a publisher is worthwhile. The primary object for content marketing efforts should be to move visitors through the customer buying journey even beyond the point of purchase to becoming brand advocates. Content marketing works in harmony with other Internet marketing efforts such as social media, SEO, PPC, email and more.

To help persuade your B2B clients to adopt content marketing and spend valuable resources producing these digital assets, here are four statistics that will help you build your case:

According to research firm MarketingSherpa:

• 82% of prospects say content targeted to their specific industry is more valuable - Tweet This!
• 67% say content targeted to their job function is more valuable - Tweet This!
• 49% say content targeted to their company size is more valuable - Tweet This!
• 29% prefer content targeted to their geography - Tweet This!