Optimize Your Blog Posts, Maximize Your Effectiveness

What do you do after publishing a blog post? Do you post it on Facebook? Call up your friends and tell them to check it out? Maybe you send out a nice tweet? Whatever you are doing, if you are doing it arbitrarily you are doing it wrong. You likely spent a respectable amount of time creating this masterpiece and are hopeful that your target audience will come running to your blog to consume it. But just because you built it doesn't mean they will come. You have to pull your audience in with just the right words at just the right time in just the right way. After writing my recent post on optimizing tweets to maximize effectiveness, I realized it would be a good idea to explain how to optimize blog posts to maximize effectiveness. After all, tweeting is microblogging, thus making most of the principles relevant to blogging as well. The important thing to remember is that publishing the blog post is only the beginning. Once the post is published the real work begins. I have yet to find a more comprehensive checklist as the one posted on the DivvyHQ Blog. Divvy is an incredible web-based editorial calendar solution, which I highly recommend. Here is a summary of the checklist:

1. Keyword optimize your post
2. Syndicate your content
3. Shorten your post's URL
4. Tailor your status updates
5. Post teaser on other sites
6. Bookmark your content
7. Comment on other blogs
8. Seek and assist on Twitter
9. Add to email signature
10. Share your blog post with target customers
11. Add your blog post to your next newsletter
12. Ask other bloggers to mention your post

-DivvyHQ.com, 2012.

As the author of the post emphasizes, I would encourage you to download the infographic, print it out, and post it on your office wall. It really is that good. Have you already started implementing these tasks post-publishing? What do you do differently? Or what would you add to this list of to dos? If you feel inspired to do so, please leave your comments in the section below.